90 DAY Money-Back Guarantee | Because if you don't feel good, we don't feel good.

Simple, Low-Key DIY products for Fuller, Thicker hair appearance.

Hair Loss Shame. Ends. Here.

Shop now

Founders Vision

Why we do what we do.

Our Story

hide balding or grow hair? - choose both

Our Exclusive Formula

Shop now

Welcome to the Club.

PROCOVR™ - Headquartered in beautiful Southern California, we are a niche hair loss solution company that specializes in premium formulated and low-key designed products tht can be easily incorporated into your every day hair care routine. Our first wildly successful product was the GQ EdgeUp pen. It was the only hair touch up pen on the market to have the clinically proven hair growth essential oil extract of Rosemary. Our current formula is now enriched with the powerful Serenoa Repens plant berry, Saw Palmetto - which is indigenous to the Southeastern United States.

Our record of success and research continued with the introduction of our Concealer Cream. Again, another hit from the PROCOVR™ brand of companies. The praised one-hand application and popular fresh scent help you turn back the clock for a more youthful and a fuller hair appearance. We guarantee you're going to love how you look and feel using our products and become part of our happy, growing list of clients.

GQ Crown Alopecia Concealer Cream gives you back your confidence. Order TODAY!



Natural Proven-Effective Ingredients.

Studies on the effectiveness of rosemary and saw palmetto oil for hair loss state that the oils might be a comparable treatment to Rogaine. A 2015 study compared rosemary oil and minoxidil (Rogaine) in the treatment of humans with alopecia (aka hair loss). Results showed that both rosemary oil and minoxidil resulted in a significant hair growth at the 6-month usage mark. While there were no differences when it came to dry hair, greasy hair, and dandruff, Minoxidil did have more reports of scalp itching compared to rosemary oil.

Saw palmetto may also have anti-inflammatory effects on the body, which could offer protection from some causes of hair loss. In a small 2002 study, researchers gave 10 males with androgenetic alopecia a supplement that contained both saw palmetto and beta-sitosterol. The researchers noted improvements in 6 of the 10 males. In a 2012 study, researchers enrolled 100 males with mild-to-moderate androgenetic alopecia. Over 2 years, one group took 320 milligrams (mg) of saw palmetto each day, while the other group received 1 mg of finasteride daily. In the end, 38% of those who took saw palmetto had an improvement in their hair loss, compared with 68% of those who took finasteride. This finding suggests that both treatments had an effect but that finasteride was more effective. 10 percent of those that used finasteride experienced side effects including decreased libido, runny nose, skin rash, low blood pressure, testicular pain and breast tenderness.